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Expectations increase about the costumer service in social networks.

Users have high expectations about the costumer service in social networks but they demand more efficiency regarding trademarks.Costumer service has been seriously affected by social networks when changing paradigms boosted by users’ ´habits and the way they interact with trademarks.According to a recent report developed by Oracle, users and costumers have high expectations about the costumer service regarding companies. It shows how users evaluate the availability to get different channels for it, emphasizing social networks and a more effective and direct answer.Given Facebook`s dominance within the social media landscape, it is not surprising that the 46% of users think that ...
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Google search will answer questions posed in everyday language.

Google launched a new search function that allows users to ask questions with the same vocabulary that would be used while talking to another person.According to information from Internet, this application, called Knowledge Graph, will give the seeker the power ...
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China could overtake the US to become biggest ecommerce market in 2015.

According to Boston Consulting Group (BCG), China could overtake the US to become biggest ecommerce market in the world in the next four years.Waldemar Jap, a partner at BCG reported that China has the biggest number of Internet users with ...
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Purchases and mobile devices: a great challenge for traders and retail trade.

The use of mobile devices as smartphones and tablets by users when deciding which product to buy varies depending on what they prefer to purchase but it is still increasing in a generalized way as a habitude. A recent study by ...
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